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This is a slightly niche issue, but one that I've come across a couple of times.

Need some tips for trimming the fluff?

So, what sort of things make up your tone of voice?

One of the biggest mistakes you can make with your copy is trying to sound like someone else.

Case study: Emanuele from The Houseful

Has the spark fizzled out of your copy? 💔

Do you get confused between 'affect' or 'effect'? Here's a general guideline.

Don't make assumptions about your audience without research.

Firstly, we need to establish whether you're happy with your current tone of voice and want me to continue with it, or if it needs a revamp.