EMAIL AND SEO BLOG WRITING SERVICES FOR CREATIVE BUSINESS OWNERS
BE FRESH IN THEIR MINDS WHEN THEY'RE READY TO BUY
Help your audience get to know, like and TRUST YOU with engaging emails + SEO blog posts
You know you need strategy behind your emails and blog posts... but you haven't got a clue where to start.
Right now, you're overwhelmed trying to:
👉🏻 Get your head around SEO. (Keywords, meta data, H1s, oh my!)
👉🏻 Actually get your points across. (Because you know what you want to say, but not how to say it...)
👉🏻 Make your emails and blog posts sound like YOU (not how you *think* you should sound).
So your publishing schedule is inconsistent, your engagement is low and your audience isn't getting nurtured. That means trust isn't building, so sales aren't really happening...
Sound about right?
Don't you worry. That's where I come in.
Like pearls forming in the sea, relationships with your customers take time to form
Your emails and blog posts need to work hard.
They have to build trust. Establish your credibility and position you as the expert. Promote your products and services. Encourage audience engagement. Help your customers think differently by busting myths and objections. And, at the very least, make sure you get found.
(It's a lot.)
I'll take the weight of crafting engaging emails and SEO blog posts off your shoulders so you can build relationships with your audience while you're off being creative. Sound good?
"Natasha is easy to work with, creates great copy and gets it right first time!"
"I used to spend so much of my time worrying about writing great copy for my creative courses because I knew what I wanted to say, but didn't know how to write it. It's so much easier to talk it through with Natasha, and I always feel confident she'll do the job well! Natasha has a great understanding of the creative world and can easily speak the language that works for creatives. She writes in a way that's light and fun because the workshops are! The copy is always the right balance of fun and informative."
Ellie Hipkin, founder of Flourish Textile Art Hub
Get ready to relax
Forget staying up late scrambling to put together another email or blog post before you fall asleep on the keyboard. Or relying on generic, robotic ChatGPT that can't capture your sparkle.
Get your email and blog post ideas out of your head and into my schedule.
Strategic, consistent content that supports your business EVERY month
Book a relationship-building copy retainer
✅ Build trust over time: Consistently stay fresh in your audience's minds when they're ready to buy instead of relying on inconsistent posts or last-minute emails.
✅ Save money: Book multiple months and get 5-10% OFF relationship-building content that nurtures your perfect-fit people and brings in sales.
✅ Always sounds like you: I get to know your brand inside out, so your messy ideas become clear, engaging content that supports your offers in YOUR brand voice.
✅ Get found looong after they're published: Build a library of relevant, keyword-backed blog posts that help the right people find you.
✅ Built-in accountability: Your emails and blog posts keep going out even when things get busy, so your audience won't forget about you.
Your relationship-building retainer includes:
🦪 Deep-dive discovery
Thorough briefing questionnaire + briefing call to dig deeper into your brand, audience and goals.
🦪 Strategy-led research
Voice of customer insights to find out what your audience *actually* cares about (and how they talk about it).
🦪 Clear direction before writing
Bullet-point outline of each email or blog post for you to approve to make sure we're on the same page (literally).
🦪 Trust-building, strategic copy in your brand voice
Powerfully persuasive copy designed to educate, build trust, position you as the go-to and naturally guide your audience towards your offers (300-400 words per email or 500-1,500 per blog post).
🦪 Performance optimisation (for emails)
Engaging subject line and preview text options designed to increase open rates.
🦪 SEO optimisation (for blog posts)
Keyword research, search intent insights, competitor analysis, meta titles, meta descriptions and structured formatting (including internal linking recommendations, CTA alignment with search intent and image alt text guidance) to help your content get found.
🦪 Refinement
One round of revisions + proofreading.
Optional email upgrade...
✨ QUARTERLY EMAIL STRATEGY SESSIONS ✨
Each quarter, we'll map out your next 3 months of emails (based on your goals and seasonal events) to create a worksheet with a clear direction instead of scrambling to come up with random last-minute emails.
As well as reflecting on the open and click rates from the last 3 months' emails, I'll also analyse emails from this time last year to see what worked best seasonally so we can use all that juicy info to inform your future emails.
"From start to finish, Tash makes everything so easy."
"Tash is absolutely wonderful to work with! I appreciate that she really listens to my goals and is strategic about connecting my offers, content, and opt-in to craft scroll-stopping copy. I'm so happy with the results!!! Looking forward to working on many more projects together!"
Stéphanie McGuirt, founder of Bright Spot Copywriting
HOW DOES IT WORK?
THE RETAINER PROCESS
We start with one month together to make sure you're happy with how it works, then you can start the savings with a retainer!
First... SETTING UP
👉🏻 20-min introductory call to talk you through the process.
👉🏻 You fill in the thorough briefing questionnaire so I can find out everything I need to know about you, your business and your ideal audience.
👉🏻 We have a briefing call where I dig into your answers to fill any gaps in your brief (roughly 45-60 mins).
Next... CHOOSE YOUR RETAINER LENGTH
Month to month
3 months (get 5% off!)
6 months (get 10% off!)
After the 3 or 6-month period, we'll have a check-in where you can renew or tweak your retainer!
Then... EACH MONTH
👉🏻 You send me topics or we have a quick Zoom call. (Blog posts: my SEO content strategist does an in-depth analysis.)
👉🏻 I put together the bullet-point outlines for you to approve.
👉🏻 I craft version one of your copy for the month. Then you give me feedback.
👉🏻 I send you the polished copy that's ready to send or publish!
"It was a really easy process and turnaround time was quick, I would absolutely recommend Natasha's services."
"It's been great working with Natasha, the blog she wrote for us was thoughtful, insightful and well-researched. She took the time to explore our brand and write a piece that was relatable and relevant to our business."
Hollie Williams, founder of Lawoofs of Devon
RELATIONSHIP-BUILDING EMAIL AND SEO BLOG WRITING SERVICES
PICK YOUR PEARLESCENT PACKAGE
Like pearls forming in the sea, we're forming relationships with your audience
✨ SOFT SHINE ✨
2-pearl package
2 SEO blog posts? Or 2 emails? One of each? Let's do it.
👉🏻 2 emails from £250 per month
👉🏻 2 SEO blog posts from £380 per month
✨ STEADY GLOW✨
3-pearl package
Want another one, do ya?
Not a problem.
👉🏻 3 emails from £360 per month
👉🏻 3 SEO blog posts from £550 per month
✨ FULL RADIANCE✨
4-pearl package
2 of each? 3 of one and 1 of another?
It's up to you.
👉🏻 4 emails from £460 per month
👉🏻 4 SEO blog posts from £700 per month
These packages are just a starting point - choose as many 'pearls' (emails or blog posts) as you like!
"I feel very lucky to have been able to work with such a seasoned professional who has integrity at the heart of all she does."
"Natasha's writing is concise, elegant, easy to read and - crucially - honed for results. The emails were tailor-made to my exact requirements. I look forward to working with her and know from experience she will deliver the results."
Deborah Cox, founder of Little Ox Press
Making sure your emails and blog posts are always fresh, strategic and on-brand
MY APPROACH
As a naturally inquisitive (aka nosy) copywriter and strategist, I take the time to truly understand you and your business.
What you're all about. The things that make you who you are. Your way of speaking (or how you want to sound).
Because your customers are buying YOU as much as they're buying from you.
I then use proven copywriting frameworks, sales psychology techniques and customer research methods to craft emails and blog posts that:
🦪 Promote your products and services.
🦪 Educate your audience and prove you're the expert.
🦪 Build trust by sharing your experiences and insights.
Wondering if we'd work well together?
I love working with all kinds of creative business owners. You know, fun people like graphic designers, textile artists, other copywriters, florists, candle makers, wedding planners and illustrators.
We're going to get on like ice cream and sprinkles if...
✅ You're a creative business owner who understands the value of powerful copy.
✅ You care about people, animals and the environment.
✅ You know that this is a collaborative process and your input really matters.
And you're excited to work with me! Because you know I'm excited to work with you.
"Her dedication and detail are what sets her apart from other freelancers I've worked with."
"It was a pleasure working with Natasha. She takes the time to understand the brief, execute a plan and create copy to your exact specifications and timelines. I would highly recommend using her services."
Shannon Brien, marketing manager at ABS
Did you know this?
61% of small + mid-sized businesses generate more than half their revenue from repeat customers.
And repeat customers tend to spend 67% MORE than new ones.
Aka repeat customers are where it's at!
When you focus on building more-precious-than-pearl relationships and trust through consistent emails and SEO blog posts, you turn one-off customers into lifelong fans who keep coming back for more.
EMAIL AND SEO BLOG WRITING SERVICES FOR CREATIVE BUSINESS OWNERS
Ready to free up your time *and* brain space?
Promote your products and services and prove you're the go-to expert with strategic emails and
SEO blog posts that build relationships with your audience.
FAQs
Do your blog post copywriting packages include SEO?
Yes! I partner with an SEO content strategist who takes care of the on-page SEO (including keyword research, SEO competitor analysis, meta titles and meta descriptions) to set up good foundations for your content and give you the best chance of ranking. Please note: this doesn't include advanced technical SEO (such as site speed and schema markup).
What's included with the on-page SEO?
So many things! You'll get keyword research and optimisation, SEO competitor analysis so we can see what (and how!) your competitors are doing, meta title and meta descriptions, internal linking recommendations, CTA alignment with search intent and image alt text guidance.
Here's a more detailed look at the juicy SEO goodness your blog posts get:
- Primary target keyword for the article
- Search volume + difficulty for that keyword
- Search intent insights (identifying the most suitable angle or format based on current ranking trends)
- Secondary keywords to support your content
- Related questions to address in your content
- Competitor snapshot for top three ranking articles
- SEO title, meta description and URL suggestions
Sounds good, right?
What's my role in the SEO process for blog posts?
Good question! Your role is to give input on the topics (including context and insights) you'd like us to cover. Each month, you'll send me the blog post topic(s) via email or a quick Zoom call (whichever you prefer!) and my SEO content strategist will check they're viable. She'll then do keyword research and an in-depth analysis of the topic. (Aka we'll come up with an SEO angle that fits what you want to talk about!)
You also need to make sure your posts get indexed (don't worry, it's simple – you can do it through Google Search Console). Your posts naturally get indexed over time, but my SEO content strategist recommends manually doing it from the beginning! (Need some help? Let me know!)
From a wider SEO point of view, you need to make sure your site is operating well, including checking mobile responsiveness, accessibility and general set up – like URLs, meta data, navigation and condensing slow-to-load images etc. (Let me know if you have any questions!)
Is it worth posting a blog every month?
Absolutely! One blog post a month is the ideal starting point for keeping your website fresh and appeasing the Google gods - and your potential clients, of course.
Google's job is to present the best information to its users to make sure people trust and keep using Google, so you need to prove you know what YOU are talking about in your blog posts. By posting about relevant topics in your industry every month, you're showing you have experience and expertise, building up your authority, using keywords that fit with each other and broaden your knowledge, providing depth and reminding Google that you're active.
All of that goodness helps give Google the green light to show that your content is good enough to show to users when they search for your relevant topic. Yay!
Should I keep all my blog posts on my website or should I delete older ones?
Definitely keep them! You could use a filter system on your website to help clients find exactly the information they're looking for. You should also update older posts to make sure they're still relevant with up-to-date info.
I'm worried that my subscribers will think I'm annoying if I email them... what do I do?
Don't you worry! People only sign up to the emails they *want* to receive, so that means your customers are looking forward to hearing from you. Don't leave them hanging! (And if they ever do feel like they want to leave, they can easily unsubscribe.)
