Calming the lizard brain

Top tip for writing copy: use the words 'even if' or 'without' to help calm the lizard brain in your customers (the part that warns us about danger)🦎

Think about what will prevent them from saying yes to your call to action, and calm their fears 💆🏼‍♀️

Examples:

✅ If they're wary about signing up with their credit card details but they don't need to, highlight that they can sign up WITHOUT giving them 💳

✅ Or say you're offering a cooking course but they haven't signed up because they're not confident, tell them they can join EVEN IF they don't know anything about cooking 🥘

Need a hand with helping your customers feel more at ease? 

~ Natasha
(Your favourite creative copywriter & proofreader) ✨