Copywriting tips with McFly

Contrary to popular McFly belief, it's not all about you.

Potential customers look at your website and social media and think, 'So... what's in it for me?'

If they're met with a wall of updates about your team and what they do at the weekend, and how they love what they do... *snore*... your customers will get bored. And move on.

That's why your copy needs to be customer-centric. Make it about them.

Things like:

🎵 Why do they need your products/services?
🎵 How will your products/services help them?
🎵 What does life look like using your products/services?

Show how you can solve their problems!

💡Tip: Write 'you' 3 x MORE than 'I', 'we' or 'us'💡

Need a hand making your copy more customer-centric? Yes? Tell me your favourite McFly song too 🎶

~ Natasha
(Your favourite creative copywriter & proofreader) ✨