Features & benefits... so what?

To sell a product, you need to use a mixture of features and benefits.

Features outline what a product is, has or does, while the benefits outline WHY those features are important - they show the value to the customer.

If you're just reeling off a list of features, your customers will think 'so what?' and probably not bother to buy it.

In the example above, this handheld fire extinguisher lists the features...

🔥 It's small
🔥 It's lightweight
🔥 Easy to use
🔥 Quick to deploy

But, so what?

Here are the benefits they should have included:

🧯It's small... so what? -> You can easily store it, so you could have lots of them dotted around your house. It doesn't matter where a fire breaks out, you'll have the means to put it out and keep your loved ones SAFE.

🧯It's lightweight... so what? -> Anyone can carry it - not just super-strong people. This lightweight alternative means anyone can easily put out a fire and keep loved ones SAFE.

🧯Easy to use... so what? -> Anyone can use it, and fast. A child, an older person, anyone. In the event of a fire, you don't have time to sit and read instructions - you need as little steps as possible to keep your loved ones SAFE.

🧯Quick to deploy... so what? -> If there's a fire, there's no time to waste. The quicker you put the fire out, the better, so you'll keep your loved ones SAFE.

This company missed a trick by not talking about the one HUGE benefit of a fire extinguisher... you guessed it... keeping your loved ones SAFE.

Is there any more reason to buy a product than that?

If you don't know your features from your benefits, I'll sort them for you: natasha.adlam@yahoo.co.uk