Can you put your brand personality in your microcopy?

Cookie notices are popping up everywhere at the moment. I never read them (does anyone?) but this one caught my eye. 🍪

The tone of voice is funny! It uses self-deprecating humour to comment on how boring the copy is. And it shows that important information doesn't need to be filled with complicated jargon that no one understands. Make your microcopy a reflection of you - if you suddenly revert back to boring jargon, the illusion of the brand personality you've created shatters. It's like meeting your favourite singer and high-fiving him, then watching him turn around to sanitise his hands and pull a grimace. *Not that any singers would be that heartless... would they, Robbie?

Microcopy may be micro, but it's still copy. If your customers need to understand it, then write it clearly, and in the way your brand usually would. Unless it's legally-binding or it's absolutely necessary that it has to be filled with jargon, go for a more lighthearted version - your customers will appreciate it. 

Show off your brand personality as much as you can, so your customers really get a feel for who you are.