Keep your veg fresh, and your puns fresher

To pun or not to pun? That's what Shakespeare said, right?

I can confirm the answer is: to pun.

Puns are fun, memorable and a sign of intelligence. If you can get a pun into your headline or the body of your copy (if it's appropriate, of course) then go for it. 

If your customers like to live life on the wild side, and enjoy a vegetable or two, then 'Living on the veg' is a great alternative to 'Living on the edge'. Make Shakespeare proud, and get your puns out.