Show your apostrophes some love

Come on now, we all know that Valentine's Day has an apostrophe, don't we? 

The day belongs to Saint Valentine, so it's Valentine's Day. 🌹 

Without the apostrophe, the copy looks messy, and reads like it was written in a hurry. If you haven't put much thought into your emails, then why should your email recipients bother to read them?

𝑺𝒐 𝒅𝒐𝒏'𝒕 𝒇𝒐𝒓𝒈𝒆𝒕 𝒕𝒉𝒆𝒎... 𝒐𝒐𝒉.

(I'm a copywriter, not a poet. 😇)