Tone of voice with Argyle from Stranger Things

You know when you spend a lot of time with someone so you start talking like them? Not in terms of accent, but in terms of the words and phrases they're saying?

That's their tone of voice.

It's a mix of things like:

✨Your personality
✨The way you phrase things
✨Your regional dialect

Here's an example from Stranger Things:

"Surfer Boy Pizza, this is Argyle speaking. We make everything fresh here at Surfer Boy, except for our pineapple which comes from a can, but I still recommend slapping some juicy pineapple on. Oh, fruit on your pizza is gnarly you say? Well I say try before you deny!" 🍍🍕

The tone is classically laid-back with a surfer-dude edge (so it's consistent with the brand and its employees), with words like 'slapping' and 'gnarly' 🏄‍♂️

Imagine if Argyle answered the phones and said, "Hello, this is Argyle, welcome to Surfer Boy Pizza. We like to put pineapple on pizza, so why not try it?" - that would be so boring! ❌

Using your tone of voice is the perfect way to add personality to your copy ✅

📸: Stranger Things, Netflix

Need some help with your TOV?

~ Natasha
(Your favourite creative copywriter & proofreader) ✨