What are the benefits of storytelling in copy?

It's World Storytelling Day!

If you just list facts about your company or your products/services, it'll only trigger the memory parts of your customers' brain. And that's a really small part. 

So, they probably won't remember the facts. Or care about them.

Instead, weave the facts into stories 📖

Why? 🤔

Because you'll...

🧠 Hook your audience in
🧠 Aid them in visualising using your product or service
🧠 Connect with them if they relate to your story
🧠 Make your copy memorable, so they won't scroll past and forget about you

Need a hand crafting your copy into an engaging story that has potential customers begging for more?

~ Natasha
(Your favourite creative copywriter & proofreader) ✨