Why saving time, money or stress isn't a good enough benefit

Your copy needs to outline the benefits of your product or service. Obvious, right? 

But every brand shouts about how they can save you time, stress and money so we're becoming blind to these ideas as benefits.

If you can save your customers' time, money or stress then so what?

Dig deeper to understand them and find out what they'd do with that extra time. Or that extra money. Or when they're feeling less stressed. THAT'S the benefit.

For example, if your customers are busy parents, then the free time could be used to spend more time with the kids (or less if they need a break!).

Don't suggest ideas that won't appeal to them - your customers will think you don't understand them, so they'll move on to a brand that does.

Any free time is precious to a busy parent. So, if your product/service frees up their time, don't suggest filling it with something they don't want to do!

Get to know your audience so you can latch onto the thing that makes them say, 'Yeah, they get me' when they're reading about your product or service.

Need a hand writing enticing copy?

~ Natasha
(Your favourite creative copywriter & proofreader) ✨