COPYWRITING PACKAGES
What sort of help are you looking for?
WEBSITE COPY PACKAGES
Your website is one of the most important parts of your business. It shows your potential customers who you are, what you do, what you sell and why they should trust you with their hard-earned cash. So, it has to be as persuasive and compelling as possible. That's where I come in.
My website copy packages include:
- A thorough briefing questionnaire
- Briefing call to dig into your answers and fill any gaps (roughly 45-60 mins)
- Research (including voice of customer)
- Bullet-point outline of each page for you to approve
- Powerfully persuasive copy in your brand voice (roughly 500 words per page)
- Basic wireframing to help you visualise each page
- Two rounds of revisions (so you're happy with the copy)
- Proofreading
Even if you have existing website copy, I'll still be writing from scratch.
Why?
Trying to squeeze all the juicy new stuff into what's already there is like trying to come up with a new picture from existing puzzle pieces. (It doesn't really work.)
Whereas, writing copy from scratch uses my expertise to come up with a better picture from new puzzle pieces. (That's why any existing copy will become part of my reference material).
Let's get your copy attracting and converting your ideal customers!
WEBSITE PACKAGE OPTIONS:
🍦 The Classic:
- Up to 4 website pages
- Investment from £847
🍨 Extra Scoops:
- 5-8 website pages
- Investment from £997
🍒 The Works:
- Your choice of website pages + 2 blog posts
- Investment from £1,197
Interested in adding more blog posts? Just let me know.
""I've hired Natasha for copy projects in the past, so when I decided to update my website, she was immediately who I thought of. Natasha is not only a great copywriter, but you can tell she's genuinely excited to work with you. She nails my voice every time and is just as happy as I am about my ridiculous pun ideas! I knew I would be thrilled with my new website copy, and no surprise, I was! The same day I got the final version back, I immediately ran to my website and began plugging it in. I know that this new copy will not only appeal and attract the type of people I'm looking to work with, but it will show off my personality, so people get a glimpse of the gal behind the website!"
Branda Villacob
Founder of The Relevant Collective
Ready to turn your browsers into buyers?
Need regular support with your copy?
BLOG PACKAGES
Blog posts help you build trust and prove to your potential customers you know your stuff. You can teach them, inspire them, and keep them updated on new products and services. And you can fast-track the process of helping them get to know you (so then they like you, trust you and buy from you).
The problem? Blog posts take up SO MUCH of your time. They need planning, researching, writing, editing, tweaking...
The solution? I'll write them for you.
My blog post packages include:
- A briefing session
- 400-1,000 words per post in your brand voice
- Meta descriptions and meta title for each post
- 2 rounds of revisions
- Proofreading
"It's been great working with Natasha, the blogs she wrote for us were thoughtful, insightful and well researched. She took the time to explore our brand and write pieces that were relatable and relevant to our business. It was a really easy process and turn around time was quick, I would absolutely recommend her services."
Hollie, Founder
Lawoofs of Devon
You can choose from...
2-Pearl Package:
From £297
This package is perfect for posting every couple of weeks for a month. Of, if you prefer to post once a month, that's 2 whole months' worth right here.
4-Pearl Package:
From £527
Fancy doing weekly blog posts for a month? Look at you being proactive. This package could be a whole month's worth. But, if you're more of a once-every-two-weeks sort of poster, you'll be set for 2 months. And for the once-a-month posters? Four whole months. Done.
8-Post Package:
From £1,040
This is the blogging big boy. You could have blog posts done for you as regularly as...
- Weekly for 2 months
- Every 2 weeks for 4 months (that's 1/3 of a year)
- Monthly for 8 months (that's 2/3 of a year!)
Imagine all that juicy content landing in your inbox, and all you have to do is copy and paste it. Sounds good to me.
If you'd like a bespoke package, let me know.
Ready to get your blog on?
EMAIL PACKAGES
Did you know 61% of small and mid-sized businesses generate more than half of their revenue from repeat customers rather than new business? And, a repeat customer tends to spend 67% more than a new one? (According to SoftwarePundit).
Emailing your customers regularly keeps the relationship alive, so you stay fresh in their minds.
So, how do you entice new customers who've just joined your mailing list and help turn them into regulars?
According to Mailchimp, 'On average, sending a series of welcome emails yields an average of 51% more revenue than a single welcome email.'
Welcome sequences (the emails you send immediately after someone subscribes to your list) are usually 3-5 emails long. They're the ideal way to introduce potential customers to your brand, so they're ready to stop browsing and start buying.
"Natasha has a knack for slipping into brand voice like a true chameleon, and her instincts for email strategy are spot-on."
Cassie, Founder
Mettle & Tonic
My email packages include:
- A thorough brief and briefing session
- 300-400 words per email in your brand voice
- Subject line and preview text (you'll get a couple of options for each)
- 2 rounds of revisions
- Voice of customer research
- Proofreading
"Natasha's writing is concise, elegant, easy to read and - crucially - honed for results. The sales emails were tailor-made to my exact requirements and I feel very lucky to have been able to work with such a seasoned professional who has integrity at the heart of all she does. I look forward to working with her and know from experience she will deliver the results."
Deborah, Founder
Little Ox Press
🌊 3-Email Package:
From £310
This mini package is perfect for short and sweet welcome sequences. Or regular marketing emails to nurture your audience and promote your latest products and services.
🐚 5-Email Package:
From £435
With this package, you could have a longer and stronger welcome sequence. Or, you can guide your customers through the new product/service they've just bought with an onboarding sequence.
🪸 8-Email Package:
From £680
You know the drill. Weekly emails for 2 months. Once every 2 weeks for 4 months. Or an 8-email launch sequence to get your subscribers excited about a pricier product or service coming soon.
Why not mix and match?
With this package, you could have a 4-email sequence and 4 standalone marketing emails. You'll be at the forefront of your subscribers' minds, and they'll feel confident and ready to buy from you.
Interested in an email package listed above, or something more bespoke?
NEWSLETTER PACKAGES
Regular newsletters keep your audience updated on what's going on in your business in one neat little place.
Together, we'll start with a content strategy meeting to come up with a flexible framework for your newsletter.
Newsletters are generally longer and more structured than marketing emails, so they're not usually sent out as often.
My newsletter packages include:
- A briefing session
- Content strategy meetings
- 500-1,000 words per newsletter in your brand voice
- 2 rounds of revisions
- Proofreading
You can choose from...
2-Newsletter Package:
From £255
Update your customers on the ins and outs of your business (and what's coming up) once a month for 2 months.
4-Newsletter Package:
From £490
Are you more of a once-every-two-weeks newsletter person, or a once-a-monther? Either way, this package will cover you for 2-4 months.
8-Newsletter Package:
From £960
Sending out a monthly newsletter for 8 months could take you all the way from New Year's Day to August summer holidays. Valentine's Day to the beginning of autumn. Or spring sunshine to Christmas. That's a good lot of time to keep your customers updated and interested in you.
How about a bespoke package? 12 months would be a whole year of newsletter goodness...
Fancy a no-pressure chat about newsletters? I know I do.
SOCIAL MEDIA PACKAGES
Need a hand with captions for Instagram or Facebook?
Or need a new bio?
🌊 CAPTIONS
Your social media channels are a chance to connect with your audience, so you can create genuine relationships. Well-crafted social captions help you build credibility so you can confidently engage with your customers. They're a great way to show off your brand's personality in a creative way and can be a chance to have fun with your tone of voice.
The only trouble is, they take time to write. You don't want to fling any old captions out and hope they work. You need to be engaging and strategic, with the right calls to action.
My caption packages include*:
- A briefing session
- Monthly planning and review sessions
- Strategic social media captions
- 2 rounds of revisions
- Proofreading
"Tash is absolutely wonderful to work with! From start to finish, she makes everything so easy. I appreciate that she really listens to my goals and is strategic about connecting my offers, content, and opt-in to craft scroll-stopping social media copy.
I'm so happy with the results!!! Looking forward to working on many more projects together!"
Stéphanie, Founder
Bright Spot Copywriting
You can choose from...
1 caption a week (roughly 4 a month)
From £210 a month
3 captions a week (roughly 12 a month)
From £420 a month
5 captions a week (roughly 20 a month)
From £600 a month
*Hashtags aren't included, but you get up to 200 words per social media post!
Want to add Facebook ads and landing pages for the ultimate addition to your social media strategy?
Ready for a chat about your social media captions?
🐚 BIOS
Your Instagram or LinkedIn profile isn't complete without a bio telling your audience who you are.
The problem is you're limited by the character count. On Instagram, you only get 150 characters!
That's why a lot of bios end up sounding confusing to potential customers...
Have you tried to stuff in all the information about your business into a mix of contractions and emojis so the end result sounds like a secret code no one (let alone your ideal customers) understands?
Or maybe you've gone the other way and tried to keep it too vague, so your customers aren't really sure who you are and what you do?
Confused customers don't hang around. They move on.
As a business owner, you're wrapped up in your business so you can't see it from the outside. That's why you might not know what customers need to know. Know what I mean?
As an outsider, my perspective is the same as your potential customers'. I'll see your profile the same way they do when they stumble upon you for the first time...
And I'll see what needs to go in the bio (and what doesn't).
Ready to freshen up your bio?
PROOFREADING & EDITING
Need a second pair of eyes on your copy to catch any mistakes or inconsistencies that might have slipped through?
"Having been published several times before, I can honestly say that Natasha was by far one of the most diligent editors I have worked with. Her sense checking added depth to the text and the number of mistakes she picked up on in the work (just over 200 pages) was really embarrassing, in a good way.
She delivered within the time frame given and to an excellent standard, I'm very happy and will be back."
Chris, Founder
Rebel Niche
My proofreading services (a light touch) include:
- Correcting grammar, spelling and punctuation
- Improving word choice
- Ensuring consistency
- Leaving helpful feedback
- Highlighting clarity issues
My editing services (a heavier sort-out) include:
- Rewriting/tweaking sentences and paragraphs for clarity
- Making sentences more succinct
- Restructuring copy for a smoother flow
- Making sure the tone matches the purpose
- Proofreading
Need something proofread/edited?
Tell me the word count and send me a sample, and I'll send you a quote
HOURLY RETAINER PACKAGES
Want to book me for a set number of hours each month for ad hoc projects that pop up?
No problem!
You can choose as many hours as you like.
If you haven't used all your hours for the month, 2 unused hours can roll on to the following month.
And if you need more hours? I can add them.
The more months you book, the bigger the discount*!
- Book 3 months = 5% off ✨
- Book 6 months = 10% off ✨
- Book 9 months = 15% off ✨
(*To get the discount, the full amount will be due as one lump sum before we start.)