WEBSITE COPY PACKAGES
LET YOUR WEBSITE DO THE TALKING
Translating you into copy that connects with your ideal people
You know your website is really important for your business, but writing the copy is beyond OVERWHELMING.
You're overflowing with creative ideas but you need help pinning down your website copy. Writing might not be your favourite thing, or maybe you just have no idea where to start.
Whether you want to update your existing website copy or start from scratch, succinctly crafting your message can be frustrating, annoying and messy. (Like an ice cream melting on a hot day.)
Maybe you're struggling with...
👎🏻 Really speaking to your audience so they read each page and say, 'DAMN, I need that!'
👎🏻 Showing off your personality so your people get a glimpse of the person behind the screen (and start to know, like and trust you).
👎🏻 Being persuasive and strategic without being overly salesy and relying on ol' robotic-sounding ChatGPT (beep boop).
As a creative business owner, you deserve website copy you're proud of. Copy that complements your high-quality products and services.
Copy that lights up your audience the way your business lights you up.
"The same day I got the final version back, I immediately ran to my website and began plugging it in."
"I've hired Natasha for copy projects in the past, so when I decided to update my website, she was immediately who I thought of. Natasha is not only a great copywriter, but you can tell she's genuinely excited to work with you. She nails my voice every time and is just as happy as I am about my ridiculous pun ideas! I knew I would be thrilled with my new website copy, and no surprise, I was! I know that this new copy will not only appeal and attract the type of people I'm looking to work with, but it will show off my personality, so people get a glimpse of the gal behind the website!"
Branda Villacob, founder of The Relevant Collective
Wondering if we'd work well together?
I love working with all kinds of creative business owners. You know, fun people like graphic designers, textile artists, other copywriters, florists, candle makers, wedding planners and illustrators.
We're going to get on like ice cream and sprinkles if...
✅ You're a creative business owner who understands the value of powerful copy.
✅ You care about people, animals and the environment.
✅ You know that this is a collaborative process and your input really matters.
And you're excited to work with me! Because you know I'm excited to work with you.
Copy without strategy is like ice cream without flavour
MY APPROACH
As a naturally inquisitive (aka nosy) copywriter and strategist, I take the time to truly understand you and your business.
What you're all about. The things that make you who you are. Your way of speaking (or how you want to sound).
Because your customers are buying YOU as much as they're buying your products and services.
I then use proven copywriting frameworks, sales psychology techniques and customer research methods, to translate you into copy that connects with your ideal people.
Because when potential customers get to know, like and trust you, browsers turn into buyers.
Copy that truly represents you and connects with your people
"Natasha was able to understand my feelings, my way of speaking and approach with clients and she translated all of this into copy that truly represents me 100%."
Alessia Garbarino, founder of Alessia Garbarino Graphics
"Through a collaborative and speedy process, Natasha delivered strong website copy that felt like an extension of my own voice. The copy was fresh, elevated and completely relatable to prospective clients - exactly what I was looking for!"
Valerie Strenk, founder of LBV Design House
"I know that this new copy will not only appeal and attract the type of people I'm looking to work with, but it will show off my personality, so people get a glimpse of the gal behind the website!"
Branda Villacob, founder of The Relevant Collective
"I am profoundly deaf, with BSL being my first language, so I struggle to get my points across. Natasha really took her time understanding where I am coming from and translated it onto my website."
Katrina Sophia, founder of Katrina Sophia
When you work with me, forget putting up with...
Copy you DIYed but don't really vibe with. Filler copy you wrote so your website wasn't empty. Or copy you've simply outgrown.
You deserve personality-packed, strategy-backed copy that does the talking for you so you can get on with the creative money-making things you enjoy doing!
WEBSITE COPYWRITING PACKAGES PARLOUR
PACKAGE OPTIONS
Choose from...
THE CLASSIC
Like a vanilla ice cream with a flake, this package is the classic. It's simple, covers the basics and does the job.
🍦 Up to 4 website pages
🍦 Investment from £1,270
EXTRA SCOOPS
Want a couple of extra scoops? Come on down! This package is perfect if you need a few more tasty pages.
🍨 5-8 website pages
🍨 Investment from £1,495
THE WORKS
You want extra scoops, toppings, sauce, the works. You're looking for a website with everything - including blogs posts.
🍒 Your choice of website pages
🍒 2 blog posts
🍒 Investment from £1,795
These packages are just a starting point - your package will be tailored to you!
Website copy packages include:
- Thorough briefing questionnaire
- Briefing call to dig into your answers to fill any gaps (roughly 45-60 mins)
- Research (including voice of customer*)
- Bullet-point outline of each page for you to approve
- Powerfully persuasive copy in your brand voice
(roughly 500 words per page)
- Basic wireframing to help you visualise each page
- Two rounds of revisions (so you're 100% happy with the copy)
- Proofreading
*Optional (but recommended!) extra...
VOICE OF CUSTOMER INTERVIEWS
What's the best way to connect with new customers?
Getting feedback from your previous ones!
I'll interview 3-5 of your clients to get their honest, unfiltered opinions in their own words. With all that juicy info, I'll craft compelling copy backed by *real* feedback that deeply resonates with your audience.
Because when your new customers see themselves reflected in your copy, they're more likely to trust you and buy from you.
"Through a collaborative and speedy process, Natasha delivered strong website copy that felt like an extension of my own voice."
"Working with Natasha was a seamless and enjoyable process from start to finish. I reached out looking for copy expertise for my brand refresh (specifically focusing on my website). Through a very thorough brand identity discovery process, Natasha helped me get to the core of my pain points, alongside my vision for my brand. These prompting questions helped me identify the voice of my brand. The copy was fresh, elevated and completely relatable to prospective clients - exactly what I was looking for! Having this copy helped me seamlessly transition into the website-building portion of my rebrand, allowing for things to progress with ease and get my site launched even quicker than anticipated. Overall, I am SO pleased with the end result, and have a renewed confidence in what I have to offer for the types of clients I am aiming to attract. If you are looking for a solid brand copywriter, rooted in marketing strategies and metrics, Natasha is your gal!"
Valerie Strenk, founder of LBV Design House
HOW DOES IT WORK?
THE PROCESS
STEP 1
Let's get started!
Once you agree to the quote and pay the 50% commencement invoice, I'll send you a schedule to keep us on track.
STEP 2
Briefing
You'll fill in the briefing questionnaire and we'll have a call so I can fill any gaps.
STEP 3
Outline time
I'll put together a straightforward bullet-point outline of every page so you can see what's going where.
STEP 4
Writing!
You sit back and wait for version 1 to slip into your inbox - right on schedule!
STEP 5
Revisions
You'll have 1 week to read the copy and give me feedback (I'll give you guidelines to make the revision process easy).
STEP 6
Version 2
I'll then use your feedback to update the copy - I'll put all my edits in blue font so it's easy to see what's new.
STEP 7
The end!
After your second round of revisions, I'll deliver your (proofread) version 3 - then we're done!
"Natasha was able to understand my feelings, my way of speaking and approach with clients and she translated all of this into copy that truly represents me 100%."
"I contacted Natasha because I was in the process of restructuring my design business, realigning with myself and reconnecting with my community and I knew that copywriting was the tool that would help me succeed in all of this. I knew I could count on Natasha! She is super talented and caring, so I went into the project completely relaxed and confident this was going to be a success! It was the best decision ever and I can finally say my website will feel COMPLETE for the first time! Immensely grateful for all you did, Natasha."
Alessia Garbarino, founder of Alessia Garbarino Graphics
Need category descriptions too?
No problem! You can have them as their own package or as an add-on to your website copy package.
"Natasha really took the time understanding where I am coming from and translated it onto my website."
"I asked Natasha to update my website copy because we share similar values. I am absolutely thrilled with my new website copy and category descriptions because they are much more fun to read. Just as I asked, my new copy is now more engaging and passionate, with a little bit of humour thrown in. I am profoundly deaf, with BSL being my first language, so I struggle to get my points across. Natasha really took the time understanding where I am coming from and translated it onto my website.
I had a lovely experience working with Natasha, she was quick to respond to my emails and stuck with our schedule. She was even willing to help when I had more questions or needed additional help, so I felt really heard and involved in the project! I enjoyed the briefing questionnaire before we started the project. Some of the questions were difficult and really made me dig deeper within my business, which was eye-opening!"
Katrina Sophia, founder of Katrina Sophia
Ready to chat about your new website?
You know you're too close to your business to see what customers need to know.
You know you're playing it safe with copy that's not as sparkly as you are.
You know you need a creative copywriter to get the job done.
It's me, hi! I'm the *solution* it's me.
FAQs
I have existing website copy... will I still get a full rewrite?
Yes! Even if you have existing website copy, I'll still be writing from scratch.
Trying to squeeze the juicy new stuff into what's already there is like trying to come up with a new picture from existing puzzle pieces. (It doesn't really work.)
Writing copy from scratch uses my expertise to come up with a BETTER picture from new puzzle pieces. (Any existing copy will become part of my reference material).
When do the voice of customer interviews happen? How do they work?
Good question! In step 1, you'll reach out to a few clients to see who is happy to be interviewed (with me cc'd in to the emails so I can sort out booking the interviews).
In step 2, I'll carry out the interviews. You'll then receive a document of juicy insights so you can see the key themes that kept popping up - I'll be touching on these throughout your copy.
How long does the process take?
I'm glad you asked! It'll take roughly 8 weeks - that includes time to fill in the thorough briefing questionnaire, have our briefing call, update the brief, create the outline, approve the outline, write the first draft, give you time to leave feedback, create the updated version, implement the second round of feedback, and create the final (proofread) version.
But, the faster you get your feedback to me, the faster we can move on!