We recently went to a pub quiz night and were completely stumped by a sporty question. (As we always are.)

No, it's not with a Freaky Friday-type body switch. But that would be cool.

Contrary to popular McFly belief, it's not all about you.

I love working with brands who care about the environment, so it would be pretty hypocritical if I was out there ruining the planet behind the scenes.

You know when you spend a lot of time with someone so you start talking like them? Not in terms of accent, but in terms of the words and phrases they're saying?

Copywriters aren't mind-readers (but wouldn't that be handy?) so each project is a collaboration between you and me.

'Some are born copywriters, some achieve copywriting and others have copywriting thrust upon them.'

Side note - of course spellcheck exists, but sometimes it's good to know how to spell for the times when you're sending a quick email or writing with that stuff called paper.