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One of the main reasons people come to me for help is because there's a disconnect between the way they write and the way they speak.

Do you know your 'duel' from your 'dual'? 🤺

Top tip for writing copy: use the words 'even if' or 'without' to help calm the lizard brain in your customers (the part that warns us about danger)🦎

Want to work with me? Woohoo! This is what happens next 👇

In season 8 of Seinfeld, Elaine inadvertently promotes mailroom employee Eddie to copywriter, because she's too scared to fire him.

Need a tip to help you remember?

Your copy needs to outline the benefits of your product or service. Obvious, right?

Spotting mistakes when it's too late to do anything can be embarrassing, and sends a red flag to your potential customers.

If you just list facts about your company or your products/services, it'll only trigger the memory parts of your customers' brain. And that's a really small part.